49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands (mediapost.com)

The Container Store and multiple other retailers have revamped customer marketing strategies, with many adding shopping consumer priorities and loyalty programs, but the major hook now being thrown into the pond is a focus on emotions. Brands want to connect with consumers emotionally.

Conducted online with third-party research firm YouGov, the study published by parcelLab, an operations experience management platform, shows certain shopping experiences trigger a stronger emotional response.

About 1,185 U.S. adults who have shopped online participated in the survey, which was conducted from January 13-14, 2022.
more at source: https://www.mediapost.com/publications/article/373287/49-of-us-consumers-receive-the-wrong-marketing.html

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