Catalog Critique: Throwback Edition (

Just like brands, marketing evolves over the years. Fonts come in and out of style, headline treatments change, colorways in product and design evolve – but the best examples of both pay homage to where they came from, and aren’t afraid to return to it now and again. I recently stumbled across a catalog from 1986 that sent me down fast fashion memory lane, to revisit khaki-toned safari jackets and clothing stitched for adventure. Whether it’s in a mall, a stand-alone store, or online, the Banana Republic we know today looks a bit different than it did in the 1980’s, but the vestiges of the explorer style it started with still remain.

Let’s revisit this catalog to see some surprising differences, unexpected similarities, and an illustration (quite literally) of how Banana Republic used to tell its story. We’ll examine the practical elements of their book and their brand, looking back at where they’ve been, and ahead, to what they can apply in the future.
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