Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up

R.R. Donnelley & Sons Company enabled Wizards of the Coast (Wizards) to supply key retailers with customized, launch-specific marketing materials. The partnership increased new product launch visibility and won the award for “Most Innovative Supplier of the Year” at the 2022 Toy and Game International Excellence (TAGIE) Awards. Wizards is a family of studios specializing in building role-playing, trading card, and digital games for all genres of players. With a focus on community, they partner with more than 6,000 local game store retailers through the Wizards Play Network (WPN) to bring products like Magic: The Gathering and Dungeons & Dragons to players around the world.

R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, earned recognition in Ad Age’s 78th Agency Report as one of the top 10 largest advertising and marketing services agencies in the U.S. The 2022 report represents the fourth consecutive year RRD Marketing Solutions is featured on the list. Produced by Ad Age DataCenter, the industry’s most authoritative source of competitive intel, the Ad Age Agency Report includes rankings of advertising, marketing services, and media agencies based on 2021 revenue.

The latest analysis of the effects of invalid traffic/IVT estimates that the problem will result in $72.37 billion in wasted ad spend in 2024 — up 33% from an estimated $54.63 billion wasted in 2022. The report, from marketing efficiency platform Lunio, was based on an analysis of 2.6 billion paid ad clicks and 104 billion impressions from more than 60,000 ad accounts across Lunio’s clients — all resulting from paid media campaigns — conducted between May 2022 and May 2023. The analysis found 8.5% of all paid traffic, and one in every 11.7 paid-traffic website visits, to be invalid.