Wisconsin Brands Johnsonville, Leinenkugel’s Link Up For Beer Brats (mediapost.com)

Two Midwest summer mainstays joined forces on a new product bringing together two flavors long associated with each other.

Wisconsin brand beer Leninenkugel’s and sausage company Johnsonville partnered on the Summer Shandy Beer Brat, a grilling sausage infused with the flavor of Leinenkugel’s Summer Shandy (a shandy is a style of beer mixed with lemonade). The beer brats will be available for sale through late July at participating retailers across 19 states in the Midwest, Pacific Northwest, and Southeast. Johnsonville is also making it available for sale to consumers outside these regions through its website, while supplies last.

It’s a partnership with an air of inevitability, bringing together two brands often served alongside each other.

“Some things just belong together, and beer and bratwurst are no exceptions,” said Johnsonville Owner and Chairwoman Shelly Stayer in a release, calling the collaboration “a match made in Wisconsin.”
more at: https://www.mediapost.com/publications/article/395175/wisconsin-brands-johnsonville-leinenkugels-link.html

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