Celebrating 10 million trees planted through One Print, One Tree
When we launched Canva Print, we wanted every order to make a positive impact. Through our One Print, One Tree initiative, we’ve now planted over 10 million trees – restoring landscapes, supporting communities, and helping build climate resilience around the world.
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5 Eye-Catching Direct Mail Ideas (piworld.com)
The very first thing that direct mail needs to do in the mailbox is catch people’s attention. Many times, customers need help to create the most effective direct mail. We can help them by making suggestions on ways to create an eye-catching mail piece. There are many options out there for you to choose from. Five Eye-Catching Ideas: 1. Foil Stamping: In a study by the Foil and Specialty Effect Association they wanted to determine what would make products stand out on a shelf with similar products. 2. Embossing: When you bring lift to your mailer with embossing you are able to add dimension and pop. 3. Texture: There are many options for adding texture to paper. You can purchase paper that comes textured such as laid, linen, vellum and mottled. 4. Smell: Adding scent can be really fun. Scent can easily trigger good as well as bad memories. 5. Ink: There is a wide variety of reactive inks now that can really catch the eye.
Use Emerging Technologies to Stand Out in the Mail (specialtyprintcomm.com)
Integrating a strategic technology-driven extension is more than just a trend in direct marketing. It can be a game-changer. Applications such as Augmented Reality, Mixed Reality, Virtual Reality, Voice Assistant, Near Field Communication, or Video enable your mail to captivate your audience for a longer period, making for a more memorable brand experience that can expand the campaign’s reach. Most important, it can drive greater response. Augmented Reality (AR) adds digital elements to a live view often by using the camera on a smartphone. AR is more than QR codes. AR both heightens engagement with a mail piece and links it directly to the online channel to extend the sales process. Now, the USPS has made this even more enticing with the Emerging Technology and Mobile Shopping postal discount incentive which runs between May 1st — November 30th. This promotion provides a 3-4% discount depending on the complexity of the technology.