Axel Springer Hopes To Build A New AI-Driven Business

Axel Springer is planning to add a third business to the two it already has — journalism and media marketing — while doubling its value within five years.

“We have to build a high-margin, hyper-growth business beyond journalism and marketing media, a third pillar as a strategic hedge,” said Mathias Döpfner, CEO of the company, speaking during a strategy meeting attended by 100 executives in Berlin.

That would entail increasing direct access to its journalism with no outside platforms in the middle.

And, this third pillar would also be built on AI, a technology Döpfner has long championed. “Digital is the new print,” he said. “AI is the new digital.”
more at: https://www.mediapost.com/publications/article/406919/axel-springer-hopes-to-build-a-new-ai-driven-busin.html

Back To Top
×Close search
Search