Big 5 Sporting Goods to be acquired in $112.7 million deal

Publishers face many hurdles going into the new year, starting with loss of third-party cookies, judging by the 2023 Industry Pulse Report from Integral Ad Science, in partnership with YouGov. Publishers say they are up against the following: Decreasing access to consumer data/cookies—40%; Choosing and integrating identity systems—36%; Monetizing with/without social platforms—32%; Maximizing yield—28%; Monetizing first-party data—24%; Ads delivered alongside risky or misleading content—23%; Providing scaled audience extension, minimizing overhead—20%; Contextual targeting—19%; Poor viewability levels—8%; Ad fraud—3%

Accelerate360’s Comag Marketing Group LLC (Comag) and Meredith Corporation (NYSE: MDP) today announced a partnership allowing Comag customers to strengthen their competitive position and manage their operations more efficiently via access to Meredith’s media expertise and economies of scale. Meredith now offers Comag customers access to a wide array of its own media marketing and production-related capabilities and services, including those focused on audience development, digital newsstand management, digital and magazine pre-media support, and paper and print procurement. “We are delighted to announce this partnership with Meredith which brings extraordinary benefits and additional services to our valued clients,” said Comag Marketing Group President Jay Felts. “This new platform with Meredith underscores our commitment to providing new and innovative opportunities for our clients, allowing them to focus on content creation and growing their overall audiences.”

Whether you are an avid reader or the occasional book worm, identifying your next page-turner can sometimes be a challenge. Today we’re excited to introduce the next chapter for the Walmart book department: the Walmart Book Club. Five titles will be chosen annually as part of the Walmart Book Club with four unveiled seasonally throughout the year leading up to the highest honor, the Pick of the Year. Our team of book merchants will select titles based on reading trends, relevancy and industry market data – helping to identify exciting titles Walmart customers are sure to love. Focused on adult readers, select titles will be available to shop both in stores and online, making it easy to join no matter where you live. To get involved, all customers need to do is keep an eye out for the Walmart Book Club sticker on the cover of the book or the online product page.