World’s Largest Companies Partner to Support FSC

From new recycled paper facestock to marble-based “paper” and compostable adhesive, Avery Dennison is offering brand owners and converters an increasingly wide choice of sustainable options for their needs. “Avery Dennison is making excellent progress toward our ambitious 2025 sustainability goals we announced at Labelexpo Europe in 2015,” said Renae Kezar, sr. director, global leader of sustainability. “At Labelexpo 2017 in Brussels, we provided a detailed update on our performance against these goals, releasing our Sustainability Report 2015-2017, while also showcasing our range of sustainable products and solutions”, Kezar continues. Avery Dennison is rolling out its Forest Stewardship Council-certified Recycled Paper Facestock range. The range helps brand owners meet their sustainability targets. Next to that, label printers and converters want to differentiate themselves and increase their value in the supply chain by helping brand owners to achieve those goals. Click Read More below for additional detail.

Clearly, the number one priority in the global Amazon crisis is to put out the fires in Brazil and Bolivia. But once this is done, what should we do? Will the placement of military forces for an indefinite period solve the problem? While this form of command and control action is important, FSC believes it will not be enough to end deforestation. FSC believes that part of the solution is sustainable forest management. Another important piece in the puzzle is the implementation of an integrated holistic action plan that involves the Brazilian Ministries of Environment or Agriculture and includes all sectors and levels of government and civil society in the debate.

This spring, UPM will begin a transplantation project of rare and threatened wood-inhabiting fungi in co-operation with Natural Resources Institute Finland and the University of Helsinki. The aim of the project is to accelerate the reintroduction of species inhabiting deadwood to forests by planting these fungi to deadwood concentrations in the company forests. The project advances UPM's target to improve the biodiversity of the company forests in Finland. Increasing deadwood is a key method for achieving this target. "This is a completely new and a globally unique way to protect biodiversity", says Timo Lehesvirta, Sustainable Forestry Lead at UPM. Volume of decaying wood is the biggest difference affecting to forest species between sites reserved for wood production and natural forests. A quarter, i.e. approximately 5000, of forest species in Finland live on deadwood. Most of them are fungi and insect species. "The mycelia of fungi are grown in petri dishes. The mycelia are transplanted onto wooden pegs planted during the growing season to naturally developed deadwood and to deadwood made for the project", says Timo Lehesvirta. Click read more below for additional detail.