Glamour magazine is to stop publishing a monthly print edition as it turns its focus to digital and becoming the “ultimate online beauty destination” for the UK, owners Conde Nast announced today.
The popular women’s fashion magazine will now only appear in print twice a year. Conde Nast said these collectible, glossy issues would be the “ultimate beauty bible and style guide for the coming season”.
The move to a “mobile-first, social-first strategy” is said to be a response to “the way in which the Glamour reader is living their life today, ensuring continued success across multiple platforms”.
As a result of the changes a number of editorial and publishing staff are understood to be facing redundancy.
The move to digital comes after Glamour relaunched its website late last year to make it mobile-first and offer a dedicated video section.
The most recent ABC figures for Glamour, from June, put its average circulation at 275,536 – down from 544,653 ten years ago. Figures for December put the magazine’s circulation down 25 per cent year-on-year.
The final monthly issue of Glamour will be December.
Albert Read, managing director of Conde Nast Britain, said: “Today’s Glamour consumer moves to a different rhythm than the one who bought the magazine when it launched in 2001. It is a faster, more focused, multi-platform relationship.
“The quality of ideas, vision and execution remain central, but the way in which it is delivered must change fundamentally with Glamour’s new mix of digital, social, video, live and print, and its focus on beauty.”
more at: http://www.pressgazette.co.uk/glamour-magazine-switches-focus-to-digital-with-end-of-monthly-print-run/