Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign
The fast-paced nature of the digital media cycle (and subsequent marginalization of simple fact checking and copy editing) has raised legitimate questions about outlets placing expediency and traffic surges above taking the time to get things right—yesterday’s wave of premature reports about the death of singer Tom Petty was only the latest example. This phenomenon, coupled with rising paranoia among consumers and marketers around fake news and brand-safe environments, respectively, provides a unique opportunity for trusted and established media brands such as national magazines. At least, that’s the central message of the latest marketing campaign undertaken by the MPA—the Association of Magazine Media. Click Read More below for additional information.