TIME Ranks #1 Most Trusted News Brand and PEOPLE Ranks #1 Most Trusted Entertainment Brand

TIME ranks #1 most trusted news brand and PEOPLE ranks #1 most trusted entertainment news brand, according to a new study released by Sharethrough. The study was conducted to compare trust, transparency and engagement between premium publishers and social media platforms – revealing that premium publishers rank ahead of Facebook and Twitter.

According to the results, Time Inc.’s TIME and PEOPLE are the most trusted premium publishers, when comparing the mindset of audiences that access news content through premium publishers versus major social media platforms.

“At a time when Americans find it increasingly difficult to separate fact from fiction, and to discern the hard truths hidden in the social media noise, this study confirms that Time Inc.’s brands stand out as beacons that have earned the public’s trust,” said Alan Murray, Chief Content Officer, Time Inc.

Dan Greenberg, Founder and CEO of Sharethrough, commented: “The results of the survey demonstrate that the editorial voice of premium publishers is trusted by consumers and, amid a proliferation of fake news and brand safety concerns, provides a valuable platform to advertisers looking to spend native advertising dollars.”
more at:  https://www.timeinc.com/about/news/press-release/time-ranks-1-most-trusted-news-brand-and-people-ranks-1-most-trusted-entertainment-brand-according-to-new-study/

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