Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines

Kohl’s Kitchen Products scored two of the top five most remembered print ads placed in culinary magazines in December, based on data from GfK MRI’s Starch Advertising Research.

In the epicurean category, the highest noted ad score—that is, the percentage of readers of an issue who recalled noticing the advertisement—went to a two-page ad for the book “At the Southern Table with Paula Deen,” which appeared in the December issue of Cooking with Paula Deen. It scored a 90 percent.

Two separate gatefold ads for Kohl’s Kitchen Products (Food Network Magazine) checked in at 89 and 82 percent, and KitchenAid Multi Major Appliances (Food & Wine) had a score of 85.

In fourth place was a one-page, largely black-and-white ad featuring actor Christoph Waltz for the pricey (nearly $400) Dom Pérignon P2 Champagne. Appearing in the December issue of Wine Spectator, the ad was Noted by 84 percent of survey respondents.

Along with data on the top ads that consumers noted, GfK MRI also provided the audience for these magazine issues from its Issue-Specific study. These metrics show how each issue performs compared to the magazine’s average issue audience estimates from GfK MRI’s Survey of the American Consumer™ over the two most recent Waves of Survey data.
more at: http://www.foliomag.com/kohls-captures-epicurean-audiences-attention/

The U.S. Postal Service made several leadership announcements, including the retirement of a top executive, the promotion of several other key leaders, and a series of functional alignments that aim to better position the organization to achieve operational excellence and financial stability. The changes include the announcement that David E. Williams, chief logistics and processing operations officer, intends to retire next year, capping a postal career that has spanned more than three decades. Other leadership appointments and structural modifications announced today include: *Isaac Cronkhite, who currently serves as chief human resources officer, will succeed Williams as chief logistics and processing operations officer. *Doug Tulino, labor relations vice president, will become chief human resources officer. *Katherine Attridge, collective bargaining and arbitration manager, will become labor relations vice president. *Tom Foti, product management executive director, will become product solutions vice president and report to Steve Monteith, who will become chief customer and marketing officer. *Marc McCrery, information technology vice president, will become technology applications vice president, and Bill Koetz, will serve as acting network and compute technology vice president. *Gary Reblin, product innovation vice president, will become innovative business technology vice president and report to Scott Bombaugh, who will become chief technology officer. *Linda Malone has been named engineering systems vice president after serving in the position in an acting basis since the summer. She will report to Bombaugh. *Simon Storey, employee resource management vice president, will become human resources vice president, and Jenny Utterback, human resources technology and innovation senior director, will become organization development vice president. *Jeff Adams has been named corporate communications vice president, a role he has served in an acting basis since the summer.

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