Adweek Acquired By PE Firm Shamrock Capital (foliomag.com)

The Postal Service is pleased to announce that the 2021 Mailing Promotions Calendar has also been approved. As in prior years, promotions provide incentives and discounts to commercial mailers who use specific techniques and technologies in their mailings that can increase customer engagement and drive response rates. The techniques highlighted in the promotions include the use dynamic color, new print techniques, mobile technology, omnichannel experiences and the integration of emerging technologies. The 2021 Promotions are as follows: *Tactile, Sensory & Integrative Mailpiece Engagement; *Emerging and Advanced Technology; *Mobile Shopping; *Earned Value Reply Mail; *Personalized Color Transpromo; *Informed Delivery. The 2021 promotion calendar is posted on the PostalPro website at: https://postalpro.usps.com/promotions. All promotion requirements and further information are expected to be posted by the end of next week. Questions can be directed to the Mailing Services Program Office at mailingpromotions@usps.gov.

There is an idea about magazine media that Madeleine Frank Reeves, senior editor at Country Living, would like to confront head on. As an editorial intern in New York, she was told over and over again that to work in magazines you have to pick up and move to New York and then look for a job. “That’s simply not true.” She also suggests that many of the more harsh critiques of the industry are unfair and not necessarily accurate. With all the depressing headlines lately, there are still positive stories to be told. Data suggests that 91% of adults have read magazine content in the past six months, and magazines still show the highest return on advertising spend (per the 2017 MPA Factbook). “Many more titles are launching than closing each year, and the industry is still growing, in part by finding new ways to create revenue so that we can continue to bring incredible content to readers,” Reeves says. “I know I’m biased, but magazines are important—there’s real value in being able to flip a page to a beautiful opening spread and get drawn into a story you would have never otherwise seen, especially in a time when what people read is so dictated by what their friends are posting on social media.” Click Read More below for more of the story.

Savvas Learning Company, a next-generation K-12 learning solutions leader, today announced that it has acquired Outlier.org, an edtech startup that has created a portfolio of high-quality, turnkey, online college-level courses that enable high school students to earn dual credit while never having to leave their school building. Outlier.org combines cinematic video and charismatic professors with the best in modern, evidence-based teaching techniques to virtually transport the student to a college lecture hall. Its diverse catalog of award-winning courses in the arts, humanities, social sciences, and natural sciences are taught by hand-picked, world-class instructors from NASA, MIT, Harvard, Yale, and other top institutions.