It’s the most responsive marketing channel. It reaches people at home and makes them feel good. Direct Mail still delivers. Learn how direct mail is driving results and how to apply it to your everyday marketing strategies through direct mail retargeting.
see great information at: https://www.navistone.com/blog/direct-mail-still-delivers
Related Posts
Just like brands, marketing evolves over the years. Fonts come in and out of style, headline treatments change, colorways in product and design evolve – but the best examples of both pay homage to where they came from, and aren’t afraid to return to it now and again. I recently stumbled across a catalog from 1986 that sent me down fast fashion memory lane, to revisit khaki-toned safari jackets and clothing stitched for adventure. Whether it’s in a mall, a stand-alone store, or online, the Banana Republic we know today looks a bit different than it did in the 1980’s, but the vestiges of the explorer style it started with still remain. Let’s revisit this catalog to see some surprising differences, unexpected similarities, and an illustration (quite literally) of how Banana Republic used to tell its story. We’ll examine the practical elements of their book and their brand, looking back at where they’ve been, and ahead, to what they can apply in the future. see much more at: https://www.jschmid.com/blog/catalog-critique-throwback-edition-banana-republic/
In what appears to be a first-of-its-kind boast, Cox Media Group claimed in marketing materials that it can use microphones in smartphones and other web connected devices to listen in on people's conversations, and then target ads to people based on those conversations. “It's True. Your Devices Are Listening to You,” the Cox Media Group (CMG) Local Solutions division wrote on a website (now archived) touting “active listening” technology. “With Active Listening, CMG can now use voice data to target your advertising to the EXACT people you are looking for.”
We’ve all seen people go crazy for tiny houses. There’s a reason for that: smaller means simpler, quicker to build, easier on the budget. Well, the same concept works for campaigns. It’s possible to build a small, agile campaign that reaches a portion of your audience and prospects too, with a friendlier bottom line. However, as with tiny houses, you still need a strategy, skill and planning to build it. Even if it is pocket-sized. It’s also useful for testing creative messages and visuals to gauge response before a big rollout. So what are the essential parts of a campaign, and how can you scale budget? Let’s take a look. Click Read More below