When it comes to building a successful brand, understanding what you believe in and defining your core values are essential. But many brands stop there and forget that the most important part is to LIVE those values every day. Your actions are what speak the loudest, not simply stating what you believe. Just like humans, your brand will be judged by its behavior. see video at: https://www.jschmid.com/blog/mind-your-behavior/
Advertising has long been a vector for nefarious actors ranging from organized crime to a variety of other bad actors, but the proliferation of digital media and especially the programmatic advertising marketplace has given rise to increasing opportunities for purveyors of “malvertising” — digital ads served to unsuspecting users that spread malware, compromise computer systems and harm consumers, publishers and platforms.
And while the magnitude has been difficult to benchmark, much less track, weakening advertising marketplace conditions are projected to accelerate the proliferation of malvertising, according to the first of what is planned to be an ongoing series of “threat assessment” reports published for the ad industry by the Trustworthy Accountability Group (TAG).
more at: https://www.mediapost.com/publications/article/388277/threat-report-finds-malvertising-accelerating-due.html