Consumers spent $211.5 billion online during the second quarter of 2020, with e-commerce sales up 31.8% from the previous quarter, according to figures released by the Census Bureau of the Department of Commerce. E-commerce sales in the quarter accounted for 16.1% of total retail sales.
The data showed that total retail sales decreased 3.6% in the same period.
Compared to the year-ago period, second quarter 2020 e-commerce sales increased increased 44.5% while total retail sales decreased 3.6%.
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In what is perhaps the biggest surprise in publishing since the Covid-19 pandemic sent the U.S. economy into turmoil this spring, print unit sales saw a 2.8% increase in the first half of 2020, over the comparable period in 2019, at outlets that report to NPD BookScan. The number of copies sold was 322.1 million in the six-month period, up from 313.5 million in the first half of 2019. The increase was led by a combination of children’s nonfiction books aimed at helping parents educate and entertain their children following the closing of most schools in March, as well as a spike in sales of books on race relations and social justice following the killing of George Floyd by members of the Minneapolis police department in late May.
Did you know MIDLAND has been a proud supporter of the American Catalog Mailers Association (ACMA) for well over a decade, as both a member and an active sponsor? With how much of our customers’ catalog budget goes towards paper and postage, we firmly believe it’s the right thing to do. We wanted to provide an update on what the ACMA is currently focusing on and a call to action of how you can choose to help. For those not already familiar with the ACMA, they are a non-profit organization founded in 2007. The ACMA is the only industry association advocating specifically for catalog, online, direct mail, and other remote-selling merchants, as well as their suppliers. In recent years, the ACMA has had successes for the entire industry in postal enhancements, consumer privacy, and remote sales tax. Let’s look at some of the numbers. Our industry has seen five postage rate increases in the past 2.5 years. This is an average compounded increase of 39.6% for catalogs.
Through the first seven weeks of the third quarter, the average time for delivery of mail and packages across the postal network remained just 2.4 days. Third quarter service performance scores covering April 1 through May 20 included: *First-Class Mail: 93.5 percent of First-Class Mail delivered on time against the USPS service standard, an increase of 5.6 percentage points from the fiscal second quarter. *Marketing Mail: 95 percent of Marketing Mail delivered on time against the USPS service standard, an increase of 2.8 percentage points from the fiscal second quarter. *Periodicals: 86.5 percent of Periodicals delivered on time against the USPS service standard, an improvement of 5 percentage points from the fiscal second quarter.