Ikea ending a 70-year tradition (chainstoreage.com)

The home furnishings giant is ending publication of its annual catalog after 70 years, citing the increased shift to online browsing and shopping.

“Turning the page with our beloved catalog is in fact a natural process since media consumption and customer behaviors have changed,” stated Konrad Grüss, managing director, Inter Ikea Systems B.V. “In order to reach and interact with the many people, we will keep inspiring with our home furnishing solutions in new ways.”

The decision to discontinue the catalog comes as Ikea has enhanced its digital capabilities and online shopping. Last year, Ikea’s online retail sales increased by 45% worldwide, and its web site had more than four billion visits.
more at source: https://chainstoreage.com/ikea-ending-70-year-tradition

Related Posts

Increase Direct Mail Response with Behavioral Science: Part One (piworld.com)

Are you ready to skillfully apply the principles of human behavior to your direct mail marketing messages to gain a competitive advantage? Since people default to hardwired behaviors without giving them a thought, we can use that to drive them to the response we want. We will use those behaviors to trigger them to buy our product or service leading to better direct mail results. In part one of this series, we will focus on the decision-making process and how we can use it to convert more sales with direct mail.

Big Idea Campaign (jschmid.com)

Why are marketing campaigns so effective? What is the secret behind the good ones that people remember and talk about (REI’s “Opt Outside”)? Quite simply, a BIG IDEA. The best marketing and advertising over the decades have always been driven by a singular great idea (“Got Milk?”). A core idea that ties everything together. An idea that resonates with the audience and makes them think about your product or service in a different way. Remove that big idea and all you’re doing is selling products, just like the other brands. Blah. But when you build your marketing efforts around a campaign, and use that “big idea” consistently across all touchpoints, it’s more likely to get noticed, more likely to be remembered, and more likely to engage people on a human level. In other words, campaigns work.

Catalog Critiques: Making Bad Good, and Good Better (jschmid.com)

At J.Schmid, we know catalogs. But we also know that in order to stay at the forefront of change and innovation you need to be a student of your craft. We’ve learned what works, what doesn’t, and where unexpected opportunities may lie. This blog series will showcase our expertise, as we take an in-depth review of well known (and lesser known) brand catalogs, uncovering triumphs and explaining mistakes, because even the best catalog can always be better. I’ve chosen a catalog from a brand that I was unfamiliar with. This was the first time I’ve seen the ROKA catalog, so it gave me a chance to view it through a fresh, unbiased lens (pun intended). These guys sell glasses. But not just any glasses. They design and make performance eyewear for athletes. Interesting concept. I’ll point out three things ROKA is doing well in their catalog, and three things they might improve upon. Hopefully these observations will help you identify strengths or weaknesses in your own book. read more at: https://www.jschmid.com/blog/catalog-critiques-making-bad-good-and-good-better/
Back To Top
×Close search
Search