As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth!
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TC Transcontinental announced the acquisition of Middleton Group, a provider of retail services and point-of-purchase display solutions to leading North American retailers and brands. This strategic acquisition supports TC Transcontinental’s growth of its in-store marketing (ISM) activities, a market with attractive growth potential where the company already holds a leadership position in Canada. Founded in 1952 and based in Markham, Ontario, Middleton Group employs 65 people and provides creative, end-to-end retail marketing solutions. Its offering includes large-format printing, custom retail fixtures, and innovative display systems. Organically and through acquisitions, TC Transcontinental’s ISM business has grown significantly over the last several years. It now comprises nearly 1,000 employees and generated over $200 million in revenues in the fiscal year ended October 27, 2024.
Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of those touch points? And what if that consistent message was delivered in such a unique and bold way that you now stood out from the competition? People now notice you. They remember you. And now they will consider you. THAT’S the power of a campaign. Need some help getting started? Read our 8-part series at: https://www.jschmid.com/services/campaigns/
Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty. watch video at: https://www.jschmid.com/blog/5-key-moments-that-drive-customer-loyalty/