Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty.
watch video at: https://www.jschmid.com/blog/5-key-moments-that-drive-customer-loyalty/
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The ad industry is urging California Attorney General Rob Bonta to withdraw a recent mandate that companies honor the “Global Privacy Control” -- a universal opt-out tool developed by privacy advocates. That mandate, which was announced earlier this month in a frequently-asked-questions response, “will cause confusion for consumers and businesses, rather than effectuating genuine user choices,” the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies and other groups say in a letter sent Wednesday to Bonta. California's privacy law gives consumers the right to learn what personal information has been collected about them by companies, have that information deleted, and opt out of the sale of that data to third parties.
The holidays are here and e-commerce marketers are mapping out how to cope with the increased demand and competition this year will bring. To compound the seasonal rush, e-commerce continues to accelerate, and businesses are trying to plan ahead to jump-start their 2021 e-commerce sales. As they do, retailers are looking toward omnichannel strategies for targeted, personalized marketing to increase sales. But which channels and messages are proving to be the most engaging and effective sales drivers? Omnisend, an e-commerce marketing automation platform, recently released its Q3 stats report, highlighting the latest trends in marketing automation and channels like email, SMS and web push messages. From the report, one thing is clear: e-commerce businesses that can attract the right customers at the right time with the right message will thrive.
As part of a growing ad-industry recognition that ad fraud isn’t just the illegal theft of marketers’ working media dollars, but also unethically funds nefarious parts of the media ecosystem, the Institute for Advertising Ethics (IAE) is updating its professional certification program to include a new module focusing explicitly on fraud. The module, which was developed in partnership with the Alliance for Audited Media (AAM), is mainly educational and is designed to inform advertisers, agencies and others in the supply chain about the “serious ethical issues surrounding” ad fraud in their media-buying decisions.