Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty.
watch video at: https://www.jschmid.com/blog/5-key-moments-that-drive-customer-loyalty/
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Marketers and PR people are in a wary mood, judging by a new study from CommsCo PR. Of those polled, 55% are more stressed than they were this time last year, and 63% now say they are expected to do more with less. But they are pushing ahead — 58% are increasing their budgets, versus 26% who are reducing them. Another 16% are keeping their budgets the same. Meanwhile, 45% believe AI will drive more investment in marketing, while 34% believe it will lead to reductions. In addition, 65% say AI will drive a wave of productivity. Only 13% are nervous about AI.
Google added encryption to a core advertising product intended to secure an advertiser's customer information during a time when more data is being used to serve personalized ads. The technology, turned on by default, also ensures transparency into a product’s code and the ability to receive proof -- known as “attestation” -- that data is processed as intended. It is the first time the technology -- which Google calls confidential computing -- has been used in Google's advertising products, but the company plans to bring it to more products over time.
April’s data reflects a cautious consumer mindset. Although browsing activity has increased, signaling continued interest in products and services, consumers are carefully evaluating their options. Sessions were up 9.64% year-over-year, indicating heightened consumer interest or browsing activity across retail websites. However, despite the traffic growth, orders were down -0.68%, suggesting that while more consumers are browsing, many are hesitant to follow through with purchases. A significant influence was the ongoing impact of tariffs introduced earlier this year, which led to higher prices on select categories, particularly electronics, home goods, and apparel. Price-sensitive consumers may have deferred purchases or shifted to lower-cost alternatives, contributing to the flat demand growth of just 0.27% year-over-year.