Estrella Damm: switching from plastic packaging to PEFC-certified cardboard
PEFC-certified cardboard has replaced the plastic packaging around beverage can packs by Estrella Damm, a leading Spanish beverage producer, leading to big reductions in their plastic use. The decision to completely remove the printed plastic packaging from all six, twelve and twenty-four-can packs reduces plastic use by 99 tons a year. The action is an important step in the company’s sustainability strategy. The new packaging is made from PEFC-certified, natural and renewable fibres. Consumers benefit from the new design with rounded edges and different opening options, making it easier to carry and open.