The Institute for Advertising Ethics will hold the second of two webinars focusing on the ad industry’s role in greenwashing on December 8 at 10 A.M.
The upcoming webinar — which focuses on tools and frameworks for preventing greenwashing — follows one held October 19, which featured industry experts providing a benchmark for understanding how pervasive and how problematic greenwashing actually is for the advertising industry.
https://www.mediapost.com/publications/article/379813/iae-to-unveil-framework-tools-for-mitigating-gree.html
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As the retail job market contracts, the analysis found companies in the sector also have not released hiring plans this year to date — a noteworthy development given that the holiday season is around the corner. Tariffs, inflation and economic uncertainty have prompted retailers to close stores and lay off employees, the report said.
Many of those same challenges are impacting industries more broadly as well.
“Closings of stores, units, or plants have led to 120,226 layoffs so far this year, while restructuring efforts have resulted in 66,879 job cuts. Bankruptcies accounted for another 35,641 layoffs,” according to the report.
Indeed, multiple major retailers have shuttered locations amid broader corporate restructurings. Between 2024 and February 2025, retailers closed more than 9,900 stores, but they only opened 7,700 locations during that period, a JLL analysis found.
While some retailers have issued pink slips to a fraction of their staff, others are shutting down most or all of their storefronts.
If one clear trend is dominating marketing, it’s personalization. In fact, personalization is now considered essential for any brand that wants to stand out with consumers and successfully nurture customer relationships. A recent study by Salesforce found that 73% of shoppers expect brands to understand their unique needs and expectations.1 The best way to demonstrate this understanding of individuality among consumers is by creating marketing messages that apply to the recipient and are engaging in their presentation. Personalized print took a big stride forward with the advent of variable data printing capabilities. At one time, simply adding the customer’s name to printed materials was impressive. Today, marketers are using much more sophisticated approaches than simple text substitution.
As consumers grapple with inflation, tariff uncertainty and a difficult macro-economic environment, they are prioritizing cost over brand loyalty. The overwhelming majority (77%) of consumers are actively changing their purchase behavior in response to price increases, according to EY’s “Future Consumer Index,” which surveyed more than 20,000 consumers across 26 countries. Slightly more than a third (34%) no longer consider brands when making purchasing decisions, with 54% of respondents only buying branded products when they are on sale. The increasing adoption of private label products is reshaping consumer perception, making store brands the preferred alternative to traditional branded options — 67% say private label satisfies their needs just as well as branded products. Thirty percent of respondents say they no longer consider brands at all when making purchasing decisions.