All Hail or Epic Fail? (jschmid.com)

Join Us For An ANA Exclusive Webinar Featuring J.Schmid’s Matt Fey

Wednesday, November 30, 2022 at 10:00am Central

Celebrating the Wins and Learning from the Losses
The thrill of victory. The agony of defeat. Any direct mail creative endeavor has the potential to go from “All hail!” to “Epic fail!” Join Matthew Fey, vice president and creative director at J.Schmid & Assoc. Inc., for an honest, amusing, and sometimes painful examination of why some creative efforts yield spectacular successes and why others, well, not so much. From high-fiving wins to head-scratching losses, examine a series of catalog and direct mail case studies from a variety of brands – including apparel, food, retail and more on the consumer side, with a few business-to-business examples thrown in for good measure. What went in to the creative decisions? How were they successful? And when they weren’t, where did they go wrong? Glean valuable lessons from both success and failure to get the most out of your direct mail creative.

register at: https://www.ana.net/membersconference/show/id/MOC-SEP22E3

Related Posts

Brand With a Purpose: Why You’re Not Patagonia

They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much everything. They’re incredibly well-liked, and it seems like everyone aspires to be them. And regardless of how you feel about them, Patagonia is one of the most impressive brands out there. Why? Because they do so many things that other brands don’t. Maybe you’re thinking, “Well, our brand doesn’t sell outdoor adventure apparel, so we don’t really care what Patagonia’s doing.” But if that’s your philosophy, I challenge you to think of it this way: When their polarizing campaigns, beautifully designed catalogs and killer social media efforts drive consumers to drop $800 on a parka, guess who Patagonia is taking attention (and dollars) away from? You. see more at: https://www.jschmid.com/blog/why-youre-not-patagonia-2/

Big Idea Campaign (jschmid.com)

Why are marketing campaigns so effective? What is the secret behind the good ones that people remember and talk about (REI’s “Opt Outside”)? Quite simply, a BIG IDEA. The best marketing and advertising over the decades have always been driven by a singular great idea (“Got Milk?”). A core idea that ties everything together. An idea that resonates with the audience and makes them think about your product or service in a different way. Remove that big idea and all you’re doing is selling products, just like the other brands. Blah. But when you build your marketing efforts around a campaign, and use that “big idea” consistently across all touchpoints, it’s more likely to get noticed, more likely to be remembered, and more likely to engage people on a human level. In other words, campaigns work.

Disruptive Catalogs: Showcase Your Brand (jschmid.com)

Catalogs have changed. For the better. They’re no longer intended to be your entire store in the mail. They’re not just a transactional tool anymore. They’re more than that. Consumers expect them to be more than that. Today, catalogs should do three things: disrupt, delight and drive people to action. This new blog series we’re calling “Disruptive Catalogs” focuses on the first of these three points. We’ll feature a series of articles that explain how your catalog can be disruptive in the mail, and in the hands of your customers. I’ll begin the conversation with some thoughts on how to properly and effectively showcase your brand on the pages of your catalog. Because as we know, everything starts and ends there—with your unique story. The thing that makes you special. https://www.jschmid.com/blog/disruptive-catalogs-part-1/
Back To Top
×Close search
Search