ANA: Advertisers Struggling With Retail Media Networks (mediapost.com)

Founded in 1775 — before the founding of our country, in fact — the United States Postal Service is celebrating 250 years of continuous service. In a statement on its website about the impressive achievement, the agency notes, “On July 26, 1775, a year before declaring independence from Great Britain, members of the Second Continental Congress appointed Benjamin Franklin the first American Postmaster General at a meeting in Philadelphia. Our founding fathers knew that a robust, reliable, and secure means of exchanging information was critical to unify the distant parts of our nation — and to maintain unity once we achieved independence.” So not only is Ben Franklin a pillar of the print community, he is also the father of the mail space as well. An impressive legacy to say the least.

The publishing group has been included in the TIME100 list of Most Influential Companies, in the “Leaders” category. It’s a significant recognition – since the launch of the list in…

Direct mail can be a very powerful marketing tool for your customers. How do you communicate that to them? Obviously, direct mail is not the be all and end all for marketing. However, it is an important channel to utilize in conjunction with other marketing channels. Direct mail can even give a lift in online engagement. Let’s look at how they should use direct mail to shine. 10 Best ways to use direct mail: 1. Counter a competitive offer: 2. Generate Traffic: 3. Customer acquisition or referrals: 4. Generate sales leads: 5. Building brand awareness: 6. Customer loyalty: 7. Announcements: 8. Cross sell or upsell: 9. Combining mailings with other companies: 10. Augmenting other media efforts. 85% of marketers say direct mail delivers the best conversion and response rate of all their marketing channels.