AAP January 2021 Snapshot Report

The Association of American Publishers (AAP) today released its StatShot report for January 2021 reflecting reported revenue for all tracked categories, including Trade (Consumer Books), K-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses.

Total revenues across all categories for January 2021 were up 10.3% as compared to January 2020, coming in at $1.2 billion.

Trade (Consumer Books) Revenues
Trade (Consumer Books) sales were up 21.3% in January, coming in at $689.5 million.

In terms of physical paper format revenues during the month of January, in the Trade (Consumer Books) category, Hardback revenues were up 25.5%, coming in at $244.2 million; Paperbacks were up 17.9%, with $227.5 million in revenue; Mass Market was up 39.9% to $19.5 million; and Board Books were down 3.4%, with $17.2 million in revenue.

eBook revenues were up 21.0% for the month as compared to January of 2020 for a total of $91.6 million. The Downloaded Audio format was up 17.6% for January, coming in at $59.1 million in revenue. Physical Audio was up 21.8% coming in at $2.0 million.

Religious Presses
Religious press revenues were down 0.5% in January, coming in at $61.7 million. Revenue fell across all tracked formats, with the exception of eBooks which rose 15.3% to $4.5 million.

During January 2021 Education revenues were $462.7 million, down 2.3% compared with January of 2020.

Revenues from Higher Education Course Materials were down 2.6% for the month, as compared to January of 2020, coming in at $429.7 million.

PreK-12 Instructional Materials revenues were up 1.6% for January 2021, at $33.0 million. More in-depth information on PreK-12 Books and Materials Monthly is included in AAP’s PreK-12 monthly report.

Professional Books
Professional Books, including business, medical, law, technical and scientific, were up 8.0% during the month, coming in at $51.0 million.

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