The Surfer’s Journal Media Model Stands the Test of Time (

The modern media landscape has not been kind to many industry magazines, and many are no longer around at least in print form including Surfer, Surfing, Transworld Skateboarding, Transworld Surf, and Powder.

But the Surfer’s Journal has defied all those negative trends and currently has the most subscribers it has ever had.

The business model started by owners Debbee and Steve Pezman 30-years ago has proven to be ahead of its time.

An emphasis on editorial quality allows it to charge more for subscriptions and rely more on its readers for revenue while working with a small number of high quality sponsors that sign on for a long-term commitment.
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