Ad Consent Now A Top Issue For Publishers’ Organization, Says Chief (

Consent will be a critical issue for publishers next year, according to Richard Reeves, managing director of the Association of Online Publishers (AOP).

Specifically, Reeves means informed programmatic ad consent, as opposed to, say, email opt-in. Publishers are seeking tech solutions that “do not rely on personally identifiable information,” Reeves said in an interview with the UK’s PressGazette.

In the marketing world, that requires anonymized data solutions and reliance on first- and zero-party data.
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