Tackling a global health crisis has looked different for different retailers. For United by Blue, an outdoor brand that sells through its own site as well as retail partners, it looked like holds on order shipments, followed by cancellations on those orders. It proved a tough position to effectively run a business. Mike Cangi, co-founder of United by Blue, said the company swiftly noticed that its peers were also struggling in the immediate aftermath of the pandemic, and thought there may be a solution in them all banding together. The result was a joint sales event between some 15 to 20 mission driven brands in April, dubbed "I Stand With Small," in an effort to drive traffic — and hopefully sales — to each other's businesses. "It was really just a joint marketing and sales tool for us to help get through what was a really tough time with a lot of uncertainty in April of this year," Cangi said. "And it was really successful." For the brands, it did what it was supposed to do: give them a lift at a much-needed time. But for consumers, it was also a plus, by introducing them to new brands that held similar values to the ones they already bought from, according to Cangi. After the initial sale's success, the companies started talking about working together again, and thus, the effort was renamed the Mission Brand Alliance and a website launched to showcase the brands in July. more at: https://www.retaildive.com/news/why-20-brands-are-sending-out-a-joint-holiday-catalog-this-season/591499/
HH Global are delighted to have been presented with the inaugural Lead Generation Award at the Performance Marketing World Awards 2021 last week. This award celebrates our incredible collaborative campaign with Anglian Home Improvements, to generate relevant leads using contextual ad targeting.
The UK Performance Marketing World Awards have been recently established to showcase best-in-business examples of performance marketing practices, which have been successful in growing new audiences and markets. We were therefore thrilled to have been shortlisted alongside 60 other impressive companies in this rapidly-growing industry for such a prestigious award.
Anglian Home Improvements are a UK-based manufacturer and installer of double-glazing windows, doors and conservatories. Due to the nature of their business, they have a long purchase cycle and are therefore reliant on the continual acquisition of new customers, which had historically been obtained through door-to-door sales. The impact of the pandemic on Anglian’s core audience meant that many customers were beginning to switch to online purchasing, meaning their marketing strategy needed to evolve. HH Global were able to offer innovative solutions to ensure their marketing could adapt and continue to reach their targeted demographic.
Working with our approved supply chain partners, we were able to use cutting-edge data insight technology to target consumers making specific online searches, with a related pre-roll YouTube advertisement for Anglian Home Improvements. This approach delivered a 61.67% uplift in sales conversions, and was the most successful campaign that Anglian has ever undertaken.
more at: https://www.hhglobal.com/about/news/hh-global-win-at-the-2021-performance-marketing-world-awards