Ad Groups Launch New Push For Federal Privacy Law (

Faced a growing number of different state privacy laws, the Association of National Advertisers and 4A’s on Monday launched a new initiative that aims to persuade federal lawmakers to pass a national data law that would override state laws.

“We have spent years waiting for the federal government to do something,” Marla Kaplowitz, president and CEO of the 4A’s told MediaPost Monday.

“We worry that that if we don’t get to federal data privacy legislation, we’re in big trouble,” she added.

The new Responsible Privacy in Advertising Initiative expects to also update an industry self-regulatory code by the first quarter of 2024. The ad groups plan to then seek widespread compliance with the new code, and will likely argue to Congress that a federal privacy law should allow advertisers to harness data in ways permitted by the updated code.
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