Ad Industry Says $1 Billion For FTC Should Be Accompanied By National Privacy Law (

A funding boost for the Federal Trade Commission to create a new data protection bureau should be accompanied by a national privacy law, ad industry groups say.

“The U.S. needs both a strong privacy regulator and a rational, comprehensive national consumer privacy law,” Leigh Freund, CEO and president of the self-regulatory organization Network Advertising Initiative stated Monday.

She added that while the FTC needs more resources, increasing funding without establishing a national standard “will still leave U.S. consumers and businesses subject to a jumble of incompatible state and international laws.”
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