There is an idea about magazine media that Madeleine Frank Reeves, senior editor at Country Living, would like to confront head on. As an editorial intern in New York, she was told over and over again that to work in magazines you have to pick up and move to New York and then look for a job. “That’s simply not true.” She also suggests that many of the more harsh critiques of the industry are unfair and not necessarily accurate. With all the depressing headlines lately, there are still positive stories to be told. Data suggests that 91% of adults have read magazine content in the past six months, and magazines still show the highest return on advertising spend (per the 2017 MPA Factbook). “Many more titles are launching than closing each year, and the industry is still growing, in part by finding new ways to create revenue so that we can continue to bring incredible content to readers,” Reeves says. “I know I’m biased, but magazines are important—there’s real value in being able to flip a page to a beautiful opening spread and get drawn into a story you would have never otherwise seen, especially in a time when what people read is so dictated by what their friends are posting on social media.” Click Read More below for more of the story.
Skyrocketing demand for boxes and packing materials during the pandemic has slashed paper production across North America, and it couldn’t have come at a worse time for retail companies.
“We’re starting to hear, ‘We’re out of paper,‘” said Polly Wong, president of San Francisco-based direct-marketing firm Belardi Wong, noting that some of her clients already missed their fall advertising campaigns due to issues at the printers.
Ms. Wong estimates that 100 million catalogs will not be printed or reach U.S. homes in time for the year’s biggest spending season as a result. “It kind of put our industry up in a panic.”
With some mills converting to cardboard to meet the spike in e-commerce deliveries and others shutting down altogether, more than 2.5 million metric tons of North American printing and writing paper capacity — or nearly one-fifth of 2019 levels — has come offline since the start of last year.
more at source: https://www.post-gazette.com/business/pittsburgh-company-news/2021/09/24/Paper-shortage-American-retailers-businesses-markets/stories/202109240128