Ad Market Rebounds In March, Delivers High Single-Digit Growth

A new Gartner, Inc. survey1 found that 87% of business leaders expect to increase organization investment in sustainability over the next two years. As packaging professionals, we can help customers reach their sustainability goals while continuing to meet day-to-day business needs. As companies prioritize sustainability, its importance grows across organization departments – all of which have different day-to-day business needs to consider. Understanding customers’ unique motivations and needs will help guide impactful conversations. What are their goals? How do they measure success? What keeps them up at night?

Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams. Adobe solutions are at the nexus of creativity and customer experience management and mission-critical to marketers, creatives, analysts, and now, operations managers. Adobe Creative Cloud provides the world’s best creative apps and services to everyone, from students, to social media influencers, to professional photographers, filmmakers, and designers. Adobe Experience Cloud is the most comprehensive solution for content and commerce, customer journey management, and customer data and insights, all built on an open platform, enabling businesses of every size across every industry to deliver exceptional customer experiences at scale.

PROVEN FACT! Your catalog cover is the number one creative opportunity to test and increase response. Why? It’s a “first impression” and your best opportunity to inspire action. First impressions are formed in a matter of seconds and if you greet your customers (or even worse, your prospects) with “bleh” your hard work is trashed. Literally. It’s milquetoast. Merriam-Webster defines “milquetoast” as “a timid, meek, or unassertive person,” the implication being that a “milquetoast” person (or brand) is afraid to take a risk with fear of backlash. And that my friends, is the problem with most catalogs today. Brands aren’t taking risks and therefore, are not standing out in the mail. Ready to take a risk? Read on to learn three guaranteed ways to make sure your catalog covers are making an impact. https://www.jschmid.com/blog/disruptive-catalogs-part-2/