Adobe: Holiday Shopping Season Drove a Record $222.1 Billion Online

Adobe (Nasdaq:ADBE) released online shopping data for the 2023 holiday season, covering the period from Nov. 1 through Dec. 31, 2023. Based on Adobe Analytics data, the report provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85% of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online.

Strong holiday season online driven by record discounts, ‘Buy Now, Pay Later’

Consumers spent $222.1 billion online from Nov. 1 to Dec. 31, up 4.9% year-over-year (YoY) and setting a new record for e-commerce. A total of $123.5 billion was spent online in the month of November (up 6% YoY), bolstered by a strong Cyber Week—the five days between Thanksgiving and Cyber Monday—which drove $38 billion in spend online (up 7.8% YoY). In December, consumers spent a total of $98.6 billion online (up 3.7% YoY), driven in part by discounts that lingered past Cyber Monday.

Across major e-commerce categories, discounts hit record highs this holiday season. Shoppers found great deals in electronics, where discounts peaked at 31% off listed price (vs 25% in 2022), as well as toys at 28% (vs 34%) and apparel at 24% (vs. 19%). Discounts were strong across other categories including computers at 24% (vs 20%), televisions at 23% (vs 17%), appliances at 18% (vs 16%), sporting goods at 18% (vs 10%) and furniture at 21% (vs 8%).
more at: https://news.adobe.com/news/news-details/2024/Media-Alert-Adobe-Holiday-Shopping-Season-Drove-a-Record-222.1-Billion-Online/default.aspx

Related Posts

Meredith’s FOOD & WINE Reveals New Look In June Issue

Meredith Corporation's FOOD & WINE announced that its June issue marks the debut of a fresh editorial redesign. The issue is on newsstands today and is accessible at FoodandWine.com. Since joining FOOD & WINE in June 2017, Editor-in-Chief Hunter Lewis has led the brand's creative team to inspire and empower their audience to eat, drink, entertain, and travel better—every day and everywhere. The purpose of the magazine's design evolution is to deliver a fresher look, a more joyful experience, and more service on every page. "We're excited to give coverage of food, recipes, and drink even more real estate in every issue," said Lewis. "With any creative endeavor, the look will continue to evolve, as will our coverage of the chefs, winemakers, and tastemakers who are shaping our dynamic food and drink culture." Click Read More below for additional information.

Sears’ Q2 sales tumble; will close more stores

Sears Holdings Corp.'s second-quarter earnings beat the Street as it benefitted from cost-saving initiatives. But it continued to struggle with weak traffic and declining sales, and added 28 more locations to its long list of store closings. Sears reported that its second-quarter loss narrowed to $251 million, or $2.34 per share, in the quarter ended July 29, helped by cost savings resulting from the streamlining of operations and store closings. Losses, adjusted for one-time gains and costs, came to $1.16 per share. Analysts had expected a loss of $2.48 per share. Revenue fell 23% to a better-than-expected $4.37 billion in the period. Same-store sales were down 11.5%, worse than the expected 7.1% decline. Click Read More below for more of the story.

Send a Card and Deliver a Smile! Celebrate Thinking of You Week with “Message Monsters” Stamps

Who doesn’t feel a rush of joy when they open a handwritten card or letter received in the mail? Many of us rediscovered the simple, yet powerful pleasures of keeping in touch with pen, paper and a postage stamp during the pandemic. Later this month, everyone across America – and around the globe – is invited to send a card, deliver a smile and together create a much-needed wave of happiness during Thinking of You Week. Celebrated September 20 to 26, Thinking of You Week is an international movement to celebrate the joy of sending and receiving hand-written notes and greeting cards. Launched in the United Kingdom in 2014, the celebration was brought to the U.S. by the Greeting Card Association in 2018.
Back To Top
×Close search
Search