Adult Trade Sales Had Solid October (

This October, the adult and children’s/young adult segments had polar opposite results—sales of adult books rose 10.2% in the month over 2019, while sales in the children’s/YA category fell 10.2% for publishers that report results to AAP’s StatShot program.

Gains in the adult segment were led by an 18.2% increase in sales of trade paperbacks, and both digital formats saw double digit increases as e-book sales rose 13% and downloadable audio sales increased 12% over 2019.

Overall, in the first 10 months of 2020, adult trade book sales rose 9.1% over the comparable period in 2019 at publishers who reported sales to AAP.
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