Print Unit Sales Soared Last Week (

(subscription required) Holiday book buying kicked into high gear last week, with unit sales of print books jumping 44.3% over the week ended November 29, 2020, at outlets that report to NPD BookScan. The smallest gain in the week came in young adult fiction, where sales increased 31.2%, whereas the biggest jump was in young adult nonfiction, which had an 86.8% increase.

In general, the sales boost came from higher sales of existing titles. For example, The Boy, the Mole, the Fox and the Horse, last year’s Barnes & Noble book of the year, saw sales skyrocket to about 138,000 copies last week from just over 14,000 copies in the previous week. Holiday favorite How the Grinch Stole Christmas had a 77% sales jump in the week, with sales nearing 52,000 copies sold.

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