2019 was the busiest year to date for Two Sides’ anti-greenwash campaign. Globally, 388 organizations were found to be using unsubstantiated claims about print and paper’s impact on the environment. These organizations were identified by Two Sides throughout Europe, North and South America, South Africa, Australia and New Zealand. Two Sides are pleased to report that 131 of those organizations engaged in 2019 have removed or changed their messaging. This brings the total number of companies to over 500 since the campaign began in 2010. During 2019 in North America, Two Sides worked with several major organizations to achieve significant changes in messaging, including Cigna, ComEd, Comcast, JP Morgan Asset Management, JP Morgan Chase, Principal, Selective Insurance, Starbucks, to name a few.
The American Forest & Paper Association (AF&PA) won a 36th Annual Bronze Telly Award for its Improving Paper Recycling video. The video promotes increased quantity and quality of paper and paper-based packaging recovered for recycling. The annual Telly Awards program honors excellence in broadcast and online video content.
The award-winning video, which was recognized specifically for its green and eco-friendly messaging, is available at www.paperrecycles.org.
“AF&PA is honored to receive a Bronze Telly for our Improving Paper Recycling video, which is part of our ongoing effort to increase paper recycling nationwide,” said AF&PA President and CEO Donna Harman.
The video was developed by Leading Authorities, Inc. For their outstanding work and dedication to the finished product AF&PA thanks Creative Director James Favata, Project Manager Tori Furphy, Scriptwriter Justin Kelly, Designer/Animator Rob Kramer, and Voice Talent Icie Favata.
AF&PA recently announced that 65.4 percent of all paper consumed in the U.S. was recovered for recycling in 2014. The industry has set a goal to exceed 70 percent paper recovery by 2020 as part of its Better Practices, Better Planet 2020 sustainability initiative.
For more information about paper recycling and AF&PA’s commitment to sustainability, visit www.paperrecycles.org.