Amazon is Working to Reduce Overreliance on its Signature Brown Boxes (

Every year, the U.S. goes through enough cardboard boxes for shipping to pave a one-mile-wide road from New York City to Los Angeles three times, or build a mile-high cardboard wall around the entire continental U.S. Getting rid of overreliance on’s signature brown box is a key goal of the retail giant and its consumer partners, reports CNBC. In 2022, 11 percent of Amazon orders worldwide were sent in original manufacturer packaging. The company has yet to release its 2023 figure for the initiative designed to get rid of Amazon’s signature brown box, called the Ships in Product Packaging program.

Total Retail’s Take: The abundance of packaging needed to keep up with consumers’ e-commerce purchases only continues to grow; however, more retailers and brands are now working to address the issue. Amazon initially launched the Ships in Product Packaging program in 2023 for vendors, and in February 2024 opened it to sellers. It identifies products that might work, contacts vendors and then, to ensure that packages won’t be damaged during delivery, Amazon works with those companies to test product packaging. Some companies that sell on Amazon say they will no longer develop new products that can’t be shipped without additional Amazon boxing.
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