Amcor Lift-Off Winner WIPE leveraging technology to evaluate packaging quality

Amcor (NYSE: AMCR, ASX:AMC), a global leader in developing and producing responsible packaging solutions, today announced Web-Based Intelligent Packaging Evaluation (WIPE) as the winning student and faculty team of the latest Amcor Lift-Off pitch competition, hosted in partnership with Michigan State University (MSU). WIPE competed for an investment and collaboration opportunity as part of Amcor’s Lift-Off program, an open-call initiative aimed at supporting early-stage start-ups focused on innovative packaging solutions and related technologies.

WIPE, developed by the research group of Dr. Euihark Lee at MSU’s School of Packaging, is an AI-based digital tool designed to leverage information mined from online customer reviews to assess the journey of a package throughout the distribution process. Once collected, the data is categorized for sentiment and key metrics, providing analysis that helps manufacturers identify critical issues during distribution and the consumer experience.
more at: https://www.amcor.com/media/news/amcor-lift-off-winner-wipe-evaluate-packaging-quality

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