Cascades is proud to announce that by the end of its 2013-2015 Sustainable Development Plan, the company gave a second life to 76% of the residual materials generated by its plants, exceeding its target of 71%. Over this three-year period, a total of 1.4 million tonnes of residuals were recovered. "Cascades was founded with the aspiration to re-imagine commodity product manufacturing by prioritizing the use of recycled fibre. This business model allows us to divert millions of tonnes of used paper and cardboard from landfill each year. For us to have the smallest ecological footprint possible, we also chose to focus on giving a new lease of life to our own residual materials," explained Mario Plourde , the company's President and Chief Executive Officer. The bales of used paper bought by Cascades to serve as raw material can contain up to 10% of contaminants (plastic, metal, glass, etc). The company must therefore manage a large amount of diverse residual materials. Other categories of residuals are also derived from Cascades' manufacturing process: mixed sludge and deinking sludge. These two by-products are now used for different purposes: animal bedding, liming material for land farming, fill layer in cardboard production, restoration of damaged sites and capping material for sanitary landfill sites.
• A new survey of 12,000 consumers in six countries worldwide shows that 76% of them would like to recycle more than they do now.
• Recyclability is the packaging sustainability attribute consumers care most about, above other options including reusability and the type of materials used.
• Amcor also released its 2021 Sustainability Report showing strong progress on its aspirations, including multiple innovations that provide consumers with the opportunity to recycle more.
When it comes to packaging and sustainability, consumers are clear: provide options to recycle more, make recycling easier and ensure the product is in fact recycled.
Those are some of the key findings from a new Amcor survey of 12,000 consumers across six countries worldwide. The study showed 76% of consumers across the U.S., the U.K., Germany, Australia, China and Brazil want to recycle more and find recyclability is the most important sustainability attribute for packaging – above other aspects including reusability and the materials used.
Consumers are also calling on both brands and governments to make changes: 83% said they want brands to make it clearer how to recycle packaging. At the same time, 80% think it should be the responsibility of recycling service providers, such as local governments, to improve infrastructure so that packaging can be recycled in practice.
Amcor Chief Commercial Officer Peter Konieczny said: “This research shows the great opportunity to help consumers recycle more. At Amcor, we are working to provide the responsible and high-performance packaging consumers are looking for. To increase recycling rates, the research also shows that consumers see both brands and governments playing a role in improving recycling and waste management infrastructure.”
Amcor also released today its 2021 Sustainability Report, which shows the company is making strong progress towards its sustainability aspirations. Consumer desire for more recycling aligns directly with Amcor’s pledge to make 100% of its products recyclable, reusable or compostable by 2025.
more at: https://www.amcor.com/media/news/amcor-increases-recycle-ready-packaging-2021-sustainability-report