A new report by Drapers, the B2B publication covering the fashion retail industry, in partnership with Smurfit Kappa, the leading paper-based packaging company, has revealed that packaging matters to UK consumers and plays a significant role in the purchasing decisions of shoppers. Nearly two-thirds of respondents (64%) stated they are more likely to purchase from a brand or retailer if it uses sustainable packaging. In the Drapers’ Sustainability and the Consumer 2021 report, fashion consumers stated the packaging material their purchase arrives in matters, with 73% stating that the use of paper or cardboard packaging is important to them when considering a brand’s level of sustainability. Another 77% stated that brands should use as little packaging as possible, while two-thirds (66%) stated it is important to them that the packaging can be recycled. However, perhaps more significantly for retailers, nearly half (49%) of fashion consumers surveyed said they would pay more for both sustainable packaging and sustainable delivery. In addition, a third (33%) say they have rejected a purchase because of unsustainable packaging.
International technology group ANDRITZ has received a repeat order – now the third order within the past 12 months – from Nine Dragons Paper Industries to supply a complete OCC line to China.
Start-up is scheduled for the third quarter of 2023.
The highly energy-saving stock preparation system will have a design capacity of 2,000 bdmt/d and will process 100% LOCC (Local Old Corrugated Container) for the production of high-quality packaging paper.
The ANDRITZ equipment will enable highest production performance and conservation of resources. These ambitious goals will be achieved with a well-developed line setup, a highly efficient drum pulping system and a range of Prime stock preparation products.
An ANDRITZ FibreFlow drum pulping system will ensure premium accept quality, gentle slushing, and efficient removal of contaminants at minimum fiber loss. Energy-saving and maintenance friendly PrimeScreen F screens and PrimeFilter D disc filters, as well as an ultra-high dispersing system that enables at a consistency of up to 40%, will achieve substantial savings in steam consumption and superior fiber strength development.
With the delivery of this FibreFlow drum pulper, ANDRITZ will have supplied more than 30 drum pulpers to Nine Dragons.