Back-to-School: How Brands Can Win the Season Without Deep Discounts

Back-to-School isn’t just for notebooks and backpacks anymore. This growing “marketing holiday”, driven by national retailer promotions, digital ad spikes, and consumer urgency, has become a goldmine for all retail brands, whether you’re selling dorm furniture, skincare, broadband, or even snack subscriptions.

But it’s not without challenge. The space is crowded, and everyone is chasing the same attention span. Amazon, Walmart, and Target will flood inboxes and social feeds with deeply discounted offers and promises of fast shipping. If you’re a mid-market brand without those resources, how do you compete?

You don’t. If you can’t beat ‘em, join ‘em.

OK so you don’t just join them, you join and outsmart them. Instead of battling for clicks or lowering your margins, your smartest move is to use omnichannel strategies that include direct mail to engage with consumers before, during, and after the retail rush.

Back-to-School: How Brands Can Win the Season Without Deep Discounts – SG360°

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