Branding Abroad: Italy

Join Brent Niemuth, President, as he jet-sets across Europe’s cultural highlights in a journey through the French Riviera, Italy, the Swiss Alps, and Spain. At each destination, Brent draws from the local landmarks to reveal a unique facet of branding.

From Cinque Terre, Italy, Brent asks us, “What makes brands ‘sticky’?” and outlines how brand assets can make or break your brand perception, using examples of iconic Italian brands.

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