Barnes & Noble the New Bookseller at University District in Seattle

The postal price increases in the near term have proven to be a failure. The USPS modeling predicted that revenue would increase and demand wouldn't fall. However, the data tells a different story. In 2023, revenue of “marketing mail” decreased by $920 million and volume decreased by 7.7 billion pieces. The USPS produced and relied on an economic model that proved to be wrong. Mail volume fell for “marketing mail” and the result was a loss in top-line revenue and a bottom-line loss of $1.6 billion. These losses prove that the postage increases were counterproductive and need to be rolled back. The USPS is a classic fixed cost business where incremental volume is highly profitable because the increased volume has little incremental cost. The postage increases for marketing mail clearly resulted in the huge volume declines between 2022 and 2023. The losses from volume declines were not made up by the postage increases.

CohereOne, the premier direct-to-consumer marketing agency and strategic consultancy, is pleased to announce the addition of Rob Santangelo as Senior Vice President of New Business Development. Santangelo joins CohereOne after six years at Belardi Wong in New York, where he successfully spearheaded the business development infrastructure for the marketing strategy and creative services firm. As both the youngest director and vice president in company history, Santangelo closed business with over 200 top brands during his tenure and generated at least $1 million in new business revenue each year. “CohereOne has been enjoying tremendous growth,” said Tim Curtis, President / CEO of CohereOne. “The addition of Rob supercharges our effort to serve the burgeoning direct-to-consumer industry. His insights and his understanding of how digital native brands launch and expand their use of the direct mail channel speaks for itself.” Santangelo began his career at 1-800-Flowers.com, and rapidly advanced in the organization from Associate Category Manager and Category Manager of Ecommerce Merchandising to Manager of Fulfillment Partnership Sales. Under his direction, the company’s Fruit Bouquets product line increased its fulfillment footprint from 13% to 78%.

At Sam's Club Member Access Platform (MAP), we know that retail media is steadily growing more complex, and that’s compelling brands to look beyond impressions and clicks. That's why we’ve launched Omni‑Impact™, a breakthrough in retail media measurement that redefines how brands understand and optimize campaign performance. Omni‑Impact is not just another attribution tool. It’s a smarter, more strategic way to measure media effectiveness powered by AI, built on Sam’s Club’s proprietary membership data and designed to elevate the impact of every dollar spent with MAP. Unlike traditional multi-touch attribution models that rely on fragmented data and probabilistic assumptions, Omni‑Impact uses deterministic data from our closed-loop ecosystem to track performance with unmatched precision. Advertisers can finally see exactly what’s driving incremental sales across MAP channels and over time, with the clarity, consistency and confidence they need to make every dollar count.