Bertelsmann and Microsoft partner to transform consumer experiences in media and education

Consumer expectations regarding personalized content and experiences have significantly increased in recent years — as have their expectations for immediacy and choice. Consumers expect personalized experiences, and marketers seek meaningful customer interactions. At the same time, according to the 2021 Edelman Trust Barometer, trust and data privacy are becoming a major consideration.

Addressing this new aspect of competition, Bertelsmann is leveraging data and AI to deliver personalized, brand-safe content as well as tailored and efficient learning experiences, ultimately lowering costs to consumers and business partners alike. This follows a strategic mandate by Bertelsmann’s Executive Board to magnify efforts in technology and data-driven business models, setting a clear agenda as Tech & Data Alliance to drive partnerships, build platforms and connect people and skills throughout the group.

Microsoft, with its deep expertise in cloud-based computing, artificial intelligence (AI), and platform development, will support Bertelsmann to power this new generation of data-driven models, bringing even better value, experiences, and products to Bertelsmann’s customers, both in business-to-business as well as consumer-facing offerings.
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