Bonnier Transforms into an Outdoor Adventure Company

Bonnier LLC, a media company respected for its iconic publications in the marine category, has restructured its business across all operations to prioritize experiential events as its growth engine for the future. The Florida-based company is harnessing the power of media as a means to accelerate consumer interactions across a wide spectrum of outdoor activities. With its new mission to fuel the passion of outdoor enthusiasts, Bonnier is reshaping itself to become the nation’s leading outdoor adventure company.

“We see ourselves almost back in startup mode,” said Dr. Jens Mueffelmann, Executive Chairman. “We’re taking on the mindset of a new company with a new mission and branding, a new leadership team and investors, a new structure and way of working, and a new future. We are now fully focused on growth. Game time!”

In adopting its new “We Are Outdoor Adventure” branding, Bonnier is doubling down on its core mission: to fuel passion for fishing, boating, sailing, motorsports, hunting and travel. This mission is also reflected in the company’s new corporate website, bonniercorp.com, launched this month, which showcases Bonnier’s integrated brands and category dominance.
more at source: https://www.bonniercorp.com/news/

Related Posts

S&P Global Reports First Quarter Results

U.S. revenue increased 1% and international revenue, led by gains in EMEA and Asia-Pacific, increased 10%. International represented 44% of first quarter revenue. With the exception of U.S. public finance, every major ratings sector delivered revenue growth with the largest gain in structured products. Operating profit increased by 9% to $408 million. The operating profit margin improved 220 basis points to 55% compared to the first quarter of 2017. Adjusted operating profit increased 8% to $408 million. The adjusted operating profit margin improved 190 basis points to 55%. Click Read More below for additional information.

Best Buy Reports Better-Than-Expected Third Quarter Results

Domestic revenue of $10.99 billion increased 1.2% versus last year. The increase was primarily driven by comparable sales growth of 2.0%, which was partially offset by the loss of revenue from permanent store closures in the past year. Domestic GAAP SG&A was $1.96 billion, or 17.9% of revenue, versus $1.95 billion, or 18.0% of revenue, last year. International revenue of $925 million decreased 7.8% versus last year. This decrease was primarily driven by the loss of revenue from exiting Mexico and a comparable sales decline of 3.0% in Canada. These items were partially offset by the benefit of approximately 450 basis points of favorable foreign currency exchange rates. International GAAP gross profit rate was 25.0% versus 19.0% last year. On a non-GAAP basis, the gross profit rate was 25.0% versus 22.6% last year.

Print Units Post Surprising Increase in First Half of 2020 (publishersweekly.com)

In what is perhaps the biggest surprise in publishing since the Covid-19 pandemic sent the U.S. economy into turmoil this spring, print unit sales saw a 2.8% increase in the first half of 2020, over the comparable period in 2019, at outlets that report to NPD BookScan. The number of copies sold was 322.1 million in the six-month period, up from 313.5 million in the first half of 2019. The increase was led by a combination of children’s nonfiction books aimed at helping parents educate and entertain their children following the closing of most schools in March, as well as a spike in sales of books on race relations and social justice following the killing of George Floyd by members of the Minneapolis police department in late May.
Back To Top
×Close search
Search