All Content Is Not Created Equal
Fake news is nothing new. Merriam-Webster traces the use of the term as far back as the 1890s, and the concept of fabricated stories existed even long before then. With the invention of the printing press, it became significantly easier to spread news and information. But was that news and information true? There were no editors. There were no reporters. There were no fact checkers. It was up to readers to decide what they believed, whether a story told them that the earth was round or that their neighbor was a witch. And as human beings, we are wired to automatically and effortlessly believe what people tell us. Neuroscience shows us that it takes an extra mental step to question a statement. For our brains, it’s cognitively easier to simply accept what we are told and move on. Today, we can create and widely disseminate information more easily than any other time in history. Whether it’s your 12-year-old son’s selfies, the beauty blog your mechanic started, or a new magazine launch from a century-old publisher, it is all considered content. And it all has the potential to reach a massive audience. But not all content is created equal. Consumers and marketers are beginning to fully realize that, along with the dangers associated with unverified facts, intentionally misleading information and unqualified recommendations. Click Read More below for more of the story.