Bookstores Tap Indie Vibe, Personalization, and Social Media to Romance Reading For Today’s Consumers

Despite doomsayer predictions, brick-and-mortar bookstores’ demise hasn’t come. In fact, local bookstores—and revived big-brand chains—are luring customers in with new incentives, merch, and cultivated communities.

The Rising Popularity of Brick-and-Mortar Bookstores: An Inside Look | CO- by US Chamber of Commerce

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