Campaign Building Blocks – Part 7: Purpose (jschmid.com)

We all have our favorite marketing campaigns. Brilliant creative and flawless execution make them both memorable and compelling. Most of us can probably recite copy and tag lines from our favorites with little effort. Great campaigns stick with us long after they’ve run their course. But ultimately, the success of any marketing campaign is measured not by how memorable it is, but by how well it achieves its objective.

Marketing campaigns can include a variety of elements: advertising, promotion, merchandising, public relations and social media. They can be splashy and costly or subtle and inexpensive. Big budgets don’t automatically guarantee success. Some of the most effective campaigns cost relatively little to produce and run.

Marketing campaigns support a number of objectives. The most common types of campaigns include: click read more below
https://www.jschmid.com/blog/campaign-building-blocks-purpose/

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