CBS News featured Onward Reserve, a valued Lett Direct client and The Dingley Press, a trusted partner in a segment that aired nationally this week. This informative story confirms the importance of catalogs as a major driver of traffic to the web. It’s very well done and we want to share this segment with you in case you missed it.
https://www.cbsnews.com/videos/printing-catalogs-is-a-booming-business-in-this-state/?utm_source=Lett+Direct+Subscribers+-+Updated&utm_campaign=97d482fee6-2017_09_20&utm_medium=email&utm_term=0_3f5db68a9d-97d482fee6-465671601&mc_cid=97d482fee6&mc_eid=6c15c235f5
Related Posts
Allen Press, Inc. is pleased to announce the addition of Colleen Gregoire as Marketing Strategist. Colleen brings over 20 years of experience in print and digital marketing, graphic design, direct mail and program development. In her new role, Gregoire will focus on helping Lawrence businesses develop innovative and results-driven marketing strategies. Colleen will be a valuable resource to the local business community and will help grow Allen Press’s in-house marketing agency. Click Read More below for additional information.
The Clemson Graphic Communications program has proven to produce knowledgeable, experienced professionals ready for the work place after graduation. SPC is always looking for ways to grow the future of print and is committed to the success of young professionals in the industry. In an effort to fill the gaps between college print programs and the industry itself, we asked a series of questions to Clemson staff and alumni. Associate Professor for the Department of Graphic Communications, Doctor Eric Weisenmiller, along with alumni and current SPC employees, Kiki Heron, 2016 graduate, and Audrey Prochaska, 2021 graduate provide their insight below: HOW DO COLLEGE PRINT PROGRAMS HELP PROMOTE THE INDUSTRY? Eric W: College Graphic Communications programs are promoting the industry by building upon fundamental knowledge of the production practices taught in the core curriculum. Awareness about the industry is key, I believe, as many students are not necessarily aware of the industry’s scope.
WHAT CAN THE PRINT INDUSTRY DO MORE OF TO HELP PRINT PROGRAMS SUCCEED? EW: Three things come to mind in regards to this: 1. Having industry provide meaningful internship opportunities for our students 2. Keeping open doors to welcome our students for site visits, sponsored attendance, mentorship relationships, and collaborative projects 3. Providing a bit of material support to allow for hands-on experiences to continue to take place on campus for student projects.
Following close consultation with exhibitors and partners, the 2021 edition of drupa, the world’s leading trade fair for printing technologies, will be cancelled due to the impact of the COVID-19 pandemic. The next event will take place as scheduled from May 28 – June 7, 2024 in Düsseldorf, Germany. To maintain the momentum until then, the organizers will offer “virtual.drupa”, a four-day digital event from April 20 – 23, 2021 during the time frame drupa was originally scheduled for. “The pandemic has caused great uncertainty among exhibitors and visitors regarding participation in drupa 2021. Travel restrictions and budget pressure have increasingly intensified the situation in the print industry," explained Erhard Wienkamp, Managing Director of Messe Düsseldorf. “We have made this decision together with our partners who support this step. It was preceded by a detailed process of considering the current conditions and the needs of the industry.”