Heidelberger Druckmaschinen AG (Heidelberg) is expecting the global label printing market to continue growing at an annual rate of around four percent. Growth is even expected to be above average in the in-mould label segment, which has not been affected by the COVID-19 pandemic. These labels are typically utilized in the food and cosmetics industries, and by companies producing chemicals for household and industrial use. The benefits of the in-mould process lie in its comparatively low manufacturing costs, good temperature and moisture resistance, and resource-friendly characteristics. For example, the polypropylene used for the labels and containers is 100 percent recyclable. Cutting-edge, increasingly efficient manufacturing processes are a further growth factor on the in-mould label market. With its state-of-the-art technology, Heidelberg is playing a key role in improving the efficiency of in-mould label production and is the technology leader in this segment by some margin. The company is looking to build on this strong position and is therefore stepping up its investment in the development of new technologies for IML production.
HP Inc. announced the new HP Latex 115 Printer, offering the most economical entry point into sign and display printing services using high-quality, water-based HP Latex technology. The HP Latex 115 model is also available in the Print and Cut series, providing an end-to-end HP solution for printing and cutting.
The new 54-inch HP Latex 115 Printer delivers stunning results with high image quality across a wide range of applications for indoor and outdoor signage.
HP Latex 115 Print and Cut also provides an end-to-end solution for producing applications such as labels, decals, stickers, customizable clothing, window graphics, and many more applications. The dual-device solution delivers simultaneous and continuous printing and cutting in a single, integrated workflow. HP Latex Print and Cut solutions were launched earlier this year on the HP Latex 300 series.
“The introduction of the HP Latex 115 products expands the HP market-leading portfolio of HP Latex printers with an attractive entry price point, making it easier than ever for newcomers to large format, small sign shops or copy shops willing to start or bring their business to the next level, and experience the benefits of water-based Latex printing technology,” said Joan Pérez Pericot, General Manager, HP Large Format Graphics Business, HP Inc.
Additionally, the printers enjoy seamless integration with HP Signage Suite and HP WallArt in the in the HP Applications Center, free online solutions for simple web-based, design and ordering of large-format jobs 24/7.
Today, HP also announced new applications available in the HP Signage Suite for creating and ordering jobs for floor graphics, window graphics, vehicle graphics, and magnets.
more at: http://www8.hp.com/us/en/hp-news/press-release.html?id=2517617#.WcuSyXmWwy8