CMOs Need A Tariff Playbook — Even If Prices Don’t Spike
As tariffs once again dominate political headlines, they’re also driving consumer anxiety—even as spending hasn’t yet dropped. Gartner’s latest research shows that Americans are uneasy about the economy and trade policy but still feel reasonably confident about their ability to afford essentials and indulgences. That disconnect presents a unique challenge for marketers. Kate Muhl, vice president and analyst in Gartner’s marketing practice, tells Marketing Daily why CMOs need to prepare now for a potentially volatile fourth quarter—and why simply cutting prices or promoting “Buy American” may not be the answer.
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